About

Our Story

Amarel was founded in 2004 as an implementation service provider specializing in unique, market-leading projects. Since its inception, the company has experienced consistent growth.

Amarel operates in various fields today, offering complementary professional services to global clients and complex technological systems in the defense and commercial sectors.

Amarel in Numbers

Amarel employs over 1,000 engineers, technicians, and other professional experts.

Amarel relies on quality leadership, mainly developed from its core of managers and employees, to navigate its operations.

20 +

Years since
establishment

40 +

professional
services types

4

Services
Divisions

20 +

Concurrent global
projects

Our Vision

Amarel will complement and support its clients’ core by providing complementary professional services with uncompromising quality, professionalism, and service.

The company’s teams will provide an excellent and unique service experience using the leading market methodologies and advanced technology.

Amarel is committed to developing its employees and supporting their ambitions for self-realization.

Digital User Manual services

Our Mission

Our mission is to accelerate our client’s success in delivering the best products and customer experience.

• Establishment of Amarel company
• IDF Command & Control system assimilation project
• Elbit Systems tactical simulators operation for IDF
• Rafael Advances Weapon Systems assimilation for IDF
• Initiating professional services for Rafael
• Establishment of Engineering Documentation center – drawings and assembly instructions
• Establishment of Field Test and Operation department – planning of field test sites, operating tests and integration labs
• Establishment of Defense Systems Maintenance department
• Initiating IT services field
• Securing Elbit Land Simulators operation tender for IDF
• Amarel becomes Rafael Advanced Weapon Systems Subsidiary
• Establishment of Technical Writing and Training Development center
• Establishment of Test Equipment Maintenance center for Rafael
• AES is established as Amarel subsidiary, providing engineering services
• Establishment of Integration Services center for Rafael
• “Carmel” project for MAFAT (Directorate of Defence Research & Development)
• Expansion to new markets in Israel and abroad
• Initiating Installation, Sampling, and Maintenance services for cleantech sensor systems
• IoT Irrigation Solutions for Baccara-Geva
• Introduction of Digital Interactive Technical Documents
• Establishment of Electric Vehicles Charging installation & maintenance services operation
• Establishment of PV (Solar) O&M services operation
• Establishment of Amarel-US
• Establishment of Multimedia Solutions department
• New projects in the Wind and Energy Storage fields
• Establishment of a Tactical Simulative Training Center
• Amarel-US securing first projects in the United States
• VR Simulator based training for leading defense organizations
• Securing 100MW+ of PV O&M contracts
• Establishment of Test Equipment Replication operation in Rafael
2004
2005
2007
2008
2011
2012
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024

Management

Amir Molad
Co-CEO & Company Founder
Ariel Molad
Co-CEO & Company Founder
Eran Kfir
Chief Information Technology Officer
Meirav Raz
Chief of Human Resources
Isy Haiat
Chief Business Development Officer
Assaf Shimron
Chief Financial Officer
Amit Firstenberg
Chief Operating and Acquisition Officer
Amir Adar
VP, Head of Field Training & Training Systems Division
Asi Vetcher
VP, Head of Knowledge Management , Engineering Documentation & Training Development Division
Yariv Katz
VP, Head of Integration, Field Testing, Multimedia & IT Division
Eran Wollenberg
VP, Head of Service & Maintenance Division

Our Values

Credibility
Innovation
Flexibility
Humbleness
Wholeness and Perfection

Our Clients

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